
For us, ending the mental health crisis is more than a mission–it's deeply personal.
I went from being the starting quarterback at a small Texas college—doing really well academically and socially—to becoming housebound within six months, the result of untreated OCD that was repeatedly misdiagnosed as anxiety and depression. My life pretty much collapsed until I discovered others online describing my same fears and responses, naming them as OCD. That was my lightbulb moment.
Stephen Smith
CO-FOUNDER & CEO
NOTO AND NOCD
Our team has the proven expertise to build and scale a market-leading virtual specialty therapy company.

Larry Trusky
Co-founder & President
EXPERTISE & RESPONSIBILITIES
Technology and Operations
PRIOR EXPERIENCE
Allscripts

Anil Vaitla
Chief Technical Officer
EXPERTISE & RESPONSIBILITIES
Software development, AI, Analytics
PRIOR EXPERIENCE
Hulu

Ilyas Patanam
Chief Growth Officer
EXPERTISE & RESPONSIBILITIES
Member acquisition, Sales, Marketing, Partnerships, and Operations
PRIOR EXPERIENCE
Neural Analytics

Matt Thorne
Chief Financial Officer
EXPERTISE & RESPONSIBILITIES
Accounting, Finance, Funding for scale and growth
PRIOR EXPERIENCE
Amwell

Erin Henkel
Chief Design Officer
EXPERTISE & RESPONSIBILITIES
Service design, UX/UI, Brand, Human-centered design methodologies
PRIOR EXPERIENCE
IDEO

John Jurich
Chief Revenue Officer
EXPERTISE & RESPONSIBILITIES
Payer relations, Selling specialty provider networks into Health Plans/Systems
PRIOR EXPERIENCE
Magellan BH
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Chris Novak, MS, LCPC, FACHE
Chief Network Operating Officer
EXPERTISE & RESPONSIBILITIES
Therapist recruitment, Credentialing & Enrollment, Clinical training, Onboarding, Network operations, Quality & Compliance
PRIOR EXPERIENCE
Ascension Health
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Patrick McGrath, PhD
Chief Clinical Officer
EXPERTISE & RESPONSIBILITIES
Clinical oversight of ERP Therapy, Clinical training, Continuing education (CEs), Host of branded media
PRIOR EXPERIENCE
Ascension Health
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Jamie Feusner, MD
Chief Medical Officer
EXPERTISE & RESPONSIBILITIES
Clinical science, Leading evidence-based clinical strategy and care quality
PRIOR EXPERIENCE
UCLA Health

Saurabh Gupta
VP of Product Management
EXPERTISE & RESPONSIBILITIES
Product vision & roadmap, Service experience, Treatment adherence
PRIOR EXPERIENCE
Carta
Our Values
A meaningful mission starts the journey. Our values sustain it.
Member first
Doing what’s needed to go above and beyond for our members
Extreme Ownership
Owning the results of our actions and leading, in both the good and challenging times
Egoless Questioning
Being empowered to challenge the status quo, be curious, and ask questions, as well as answering questions no matter who asks
Consistent Urgency
Working with a sense of urgency and hunger to genuinely help the people we serve in the short term, mid term and long term, knowing the mission in front of us is to save lives
One Team
Acting as one unified team with a shared goal and mission in order to deliver the best experience and outcomes for our Members and Therapists








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